EMMACARE
PRIVACY POLICY
EFFECTIVE DATE: April 24, 2019
Emmacare, Inc. (“Emmacare”, “we”, “us”, or “our”) values your privacy. In this Privacy Policy (“Policy”), we
describe how we collect, use, and disclose information that we obtain about visitors to our websites,
[www.emmmacare.com] and the landing pages used to access the Emmacare platform (the “Sites”), our mobile
application (the “App”), and the services available through our Sites and App (collectively, the “Services”).
This Policy does not, however, apply to information collected and managed through the use of the Emmacare
platform.
By visiting our Sites or using any of our Services, you agree that your information will be handled as described
in this Policy. Your use of our Sites or Services, and any dispute over privacy, is subject to this Policy and
any terms of use applicable to your access to and use of the Services. Such terms are incorporated by reference
into this Policy.
INFORMATION WE COLLECT
We collect information about you directly from you; automatically through your use of our Sites, App, or
Services; and from third parties. We may combine information automatically collected with other information that
we have collected about you.
Information We Collect Directly from You. Any Site visitor may browse our Sites without directly
providing information to us. However, certain Services may require visitors to our Sites or App users to provide
information, such as registering for an account. The information that we collect from you varies based on your
particular interaction with our Services. For example, when you sign up for an account on one of our Sites or
our App, we will collect your contact information, which may include your name, email address, and address;
password; phone number; and other information. If you make a payment through our Services, we will collect other
payment information; however, please note that we may third parties to process your credit and debit card
information. If you use our App, we will collect the information that you provide, including on behalf of your
customers, and information to which we are given access on your mobile device, which may include biometrics,
information about your contacts, information included in files stored on your mobile device, such as calendar
entries, photos, text, or video, and email content and history. In addition, our App may will collect additional
information that users choose to provide.
We Automatically Collect About You. When you use our Services, we automatically collect information such
as the following through cookies and other technologies: domain name; browser type; operating system type,
model, and version; device ID and configuration; pages, screens, or actions you view or take; links you click;
Internet Protocol (IP) address; when and the length of time you visit or use our Services; and the referring
uniform resource locator (URL), or the webpage that led you to our Sites. When you use our App, we may also
collect your geolocation information. You can change your location tracking settings on iOS devices by going to
your privacy settings and on Android devices by going to your app settings. If you choose not to share your
location information with us you may lose some functionality. Please see the section “Cookies and Other Tracking
Mechanisms” below for more information.
Customer Information. Our customers and their agents may submit, store, review and manage information and
records of various types, which may include protected health information, using our platform. Their treatment of
your information is subject to the terms of your agreement with them, not this Policy. If you have queries
regarding their use and treatment of your information, please contact them for their privacy policy and terms.
USING YOUR INFORMATION
We use the information that we gather about you, including personal information, for the following purposes:
Providing Our Services. To provide our Services to you, to communicate with you about your use of our
Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
Communicating with You. To communicate with you about your use of our Services; to respond to your
inquiries; to provide you with news and newsletters, special offers, and promotions; to contact you about
products or information we think may interest you; and for other marketing, advertising, and promotional
purposes, to the extent permitted by law. We also use the information that we learn about you to assist us in
advertising our Services on third-party websites and to assist us in evaluating the success of our advertising
campaigns in various platforms. We may communicate with you via email or push notification. To opt out of push
notifications, you can manage your preferences either through your App setting or device settings, depending on
your device type. We do not use protected health information collected and managed by our customers using the
Emmacare App for marketing purposes described in this paragraph; as noted above, this information is subject to
the privacy policy and terms of each respective customer.
Tailoring Content. To tailor the content and information that we may send or display to you; to offer
personalized help and instructions; and to otherwise personalize your experiences while using our Sites or
Services.
Customer Loyalty Program. To administer our customer loyalty program.
Analyzing Use of Our Services. To better understand how users access and use our Sites and Services, both
on an
aggregated and individualized basis; to respond to user desires and preferences; to monitor the success of
marketing and advertising campaigns; and for other testing, research, and analytical purposes.
Complying with the Law. To comply with applicable legal obligations.
SHARING YOUR INFORMATION
We may disclose the information that we collect about you, including personal information, with the following
entities:
Affiliates. We may disclose your information to our affiliates or subsidiaries for research, marketing,
and
other purposes consistent with this Policy.
Unaffiliated Third Parties. We may disclose information to third parties for their own marketing
purposes, to
the extent permitted by law. This does not include any health information collected and managed by our customers
via our Services, including the App.
Partners. We may disclose information to our third-party partners with whom we perform joint marketing
campaigns
Service Providers. We may disclose your information to our vendors, service providers, agents, or others
who
perform functions, such as web hosting or marketing, on our behalf.
Other Users. Your name and any information that you submit for use in our blogs or forums, including,
without
limitation, reviews, comments, and text will be available to, and searchable by, all users of the Sites and
Services. Please see “User-Generated Content” below for more information.
Other Apps and Social Networks. If you use our App, we may disclose information collected by the App to
other
apps and social networks. We do not share protected health information with these third parties for advertising
purposes and we do not use protected health information to target advertising online.
We may also disclose the information that we collect about you, including personal information, in the following
ways:
Business Transfers. We may transfer your information to another entity if we are acquired by or merged
with another company, if substantially all of our assets are transferred to another company, or as part of a
bankruptcy proceeding.
In Response to Legal Process. We may disclose your information in order to comply with the law, a
judicial
proceeding, subpoena, court order, or other legal process.
To Protect Us and Others. We may disclose your information where we believe it is necessary to
investigate,
prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to
the safety of any person, violations of our terms or this Policy, or as evidence in litigation in which we are
involved.
Aggregate and De-Identified Information. We may also share aggregate or de-identified information about
users
with third parties for marketing, advertising, research, or other purposes.
COOKIES AND OTHER TRACKING MECHANISMS
We and our service providers use cookies and other tracking mechanisms to track information about your use of
our Sites, App, or Services. We or our service providers may combine this information with other personal
information we collect from you.
Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your
web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Sites
and Services, while others are used to enable a faster log-in process or to allow us to track your activities at
our Sites, App and Services. Most web browsers automatically accept cookies, but if you prefer, you can edit
your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you
how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a
new cookie, or how to disable cookies altogether. Visitors to our Sites who disable cookies will be able to
browse certain areas of the Sites, but some features may not function.
Clear GIFs, pixel tags and other technologies.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies,
which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear
GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Sites to, among other things, track
the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our
third-party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail
response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
Third-Party Analytics.
We use automated devices and applications, such as Google Analytics, to evaluate usage of our Sites, and, to the
extent permitted, our Services. We also may use other analytic means to evaluate our Sites and Services. We use
these tools to help us improve our Sites’ and Services’ performance and user experiences. These entities may use
cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their
services in accordance with their own privacy policies. To learn more about Google’s privacy practices, please
review the Google Privacy Policy at https://www.google.com/policies/privacy . You can also download the Google
Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at
https://tools.google.com/dlpage/gaoptout.
Cross Device and Browser Use.
We and our third-party service providers may use the information that we collect about you (whether directly
from you from our website, through your device(s), or from a third party) to help us and our third-party service
providers identify other devices that you use (e.g., a mobile phone, tablet, other computer). We, and our
third-party service providers, also may use the cross-device and browser tracking and other information we learn
about you to serve targeted advertising on your devices and to send you emails. To opt-out of cross-device and
browser advertising, you may follow the instructions set forth in the Third-Party Ad Networks section below.
Please note: if you opt out of these targeted advertising cookies, your opt-out will be specific to the web
browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will
need to opt out of each browser or device that you use.
DO-NOT-TRACK
Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain
tracking as discussed above (e.g., by disabling cookies); you also may opt-out of targeted advertising by
following the instructions in the Third-Party Ad Networks section below.
THIRD-PARTY AD NETWORKS
In order to display more relevant advertising, to manage our advertising on third-party sites, mobile apps and
online services and to measure and improve our ads and marketing efforts, we may work with third-party ad
companies, including ad exchanges, channel partners, measurement services and ad networks.
Third-party ad companies may use cookies, web beacons or other tracking technologies to collect information
about your use of the Services and your activities across other websites and online services, which they may
associate with cookies and persistent identifiers. This information may be used to provide you with more
relevant advertising, and to measure the performance of such advertising. In addition, we may share information,
such as your email address, with third-party ad companies, so they may assist us in targeting our
advertisements, but we do not allow them to use that information for their own marketing purposes. We do not
share protected health information with these third parties for advertising purposes and we do not use protected
health information to target advertising online. These third parties’ activities and your choices regarding
their use of your information to personalize ads to you are subject to and set out in their own policies.
You can learn more about online advertising at www.aboutads.info/consumers
and opt out of interest-based advertising from many participating ad companies and ad industry websites. Please
note that opting-out of advertising network services does not mean that you will not receive advertising while
using our Services or other services, nor will it prevent the receipt of interest-based advertising from third
parties that do not participate in these programs.
USER-GENERATED CONTENT
If you submit a blog post, we will review and decide whether to make your post public. If we publish your blog
post, the contents of your post and your name or user name will be available to all visitors to our Sites or
users of our App, unless you request that we publish your blog post anonymously. Once published, we cannot
prevent such information from being used in a manner that may violate this Policy, the law, or your personal
privacy.
THIRD-PARTY LINKS
Our Sites and Services may contain links to third-party websites. Any access to and use of such linked websites
is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites.
We are not responsible for the information practices of such third-party websites.
THIRD-PARTY PLUG-INS AND WIDGETS
We may also use certain third-party applications and widgets to operate features of our Sites. Widgets are
displayed on our Sites, but are hosted by the third party identified in the widget.
SECURITY OF MY PERSONAL INFORMATION
We have implemented safeguards to protect the information we collect, including when applicable safeguards to
comply with HIPAA. Please be aware that despite these measures, no data security measures can guarantee 100%
security. You should take steps to protect against unauthorized access to your password, phone, and computer by,
among other things, signing off after using a shared computer, choosing a robust password that nobody else knows
or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen,
or compromised passwords or for any activity on your account via unauthorized password activity.
YOUR CHOICES
Users of our Sites may access, update, or delete the information you have provided to us by logging into your
account and modifying your information or by contacting us at the “contact us” email address provided below and
detailing which information you would like to access, update, or delete and how you would like to modify it.
Please note that copies of information that you have updated, modified or deleted may remain viewable in cached
and archived pages of the Sites for a period of time. If you use our App, your ability to access, update, or
delete the information you have provided is governed by the terms of your agreement with our customer.
We may send periodic promotional or informational emails to you. You may opt out of such communications by
following the opt-out instructions contained in the email. Please note that it may take up to ten (10) business
days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other
information we think may interest you, we may still send you emails about your account or any Services you have
requested or received from us.
DATA RETENTION
We retain the information that we collect through our App on behalf of our customers in accordance with our
agreements with our customers. We will retain your personal information that we collect through the Sites and
Services other than the App for the period necessary to fulfil the different purposes for which the data was
collected, and to fulfil other commercial requirements as long as permitted by applicable law, which may include
compliance with our records retention policy.
SPECIAL INFORMATION FOR CALIFORNIA CONSUMERS
California residents may request a list of certain third parties to which we have disclosed personally
identifiable information about you for their own direct marketing purposes. You may make one request per
calendar year. In your request, please attest to the fact that you are a California resident and provide a
current California address for your response. You may request this information in writing by contacting us at
the “contact us” email address provided below. Please allow up to thirty (30) days for a response.
CHILDREN’S POLICY
Our Services are restricted to individuals eighteen (18) years of age and older. No one under the age of
thirteen (13) may provide any information on the Services. We do not knowingly collect information from children
under the age of thirteen (13). If we are informed that a user is under the age of thirteen (13), we will
immediately close that user’s account and delete such information. Should you have knowledge that a user is
under the age of thirteen (13), please contact us immediately.
VISITING THE SITE FROM OUTSIDE THE U.S.
This Policy is intended to cover the collection of information on the Services from United States residents
only. If you are utilizing the Services outside the United States, please know that by using the Services, you
understand and agree that your information may be moved to, accumulated and processed in the United States where
our servers are located and our central database is operated and such information may be transferred to our
third parties with whom we share such information as described in this Policy.
USER OBLIGATIONS
Users have various obligations with respect to other users that are either imposed by applicable law or have
become commonplace in similar online communities. Any violation of these obligations may lead to a restriction
of available services or suspension or termination of your account. In addition to abiding by our Policy and our
terms, users are expected to respect all intellection property rights of others, including third parties. Users
are prohibited from downloading or distributing any information that may violate the purpose of the Services
including information that may be injurious, violent, offensive, or racist (such harmful information includes
any information that may harm your person or your professional or social status or that of another).
CONTACT US
If you have questions about the privacy aspects of our Services or would like to make a complaint, please
contact us at admin@emmacare.com
CHANGES TO THIS POLICY
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so
please be sure to check back periodically. We will post any changes to this Policy on our Sites. If we make any
changes to this Policy that materially affect our practices with regard to the personal information we have
previously collected from you, we will endeavor to provide you with notice in advance of such change by
highlighting the change on our Sites.
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